So when there’s not an emergency, so they can effectively engage better and, you know, coordinate their outreach, teach them things like campaign management, things that marketers do pretty regularly, but government hasn’t really caught on to just yet. So bridging what communicators emergency communicators already know and bridging that with new media communications styling giving them an idea of how social media works in emergencies and in crises, but also giving them a background on, you know, what that looks like in blue sky time as well. I mean, we’ve had spokesperson training and crisis communications training for years and years, but the core differentiator for our business and where we focus on is, like I mentioned in the technology realm. So, there’s definitely a few, a communications firms that are out there that, that do basic you know, traditional communications, media training and things like that. The stakes are absolutely higher as well. It’s just gotta be massage and a little bit of a different way. And I usually make the joke at the beginning of the day where I say, look, guys, this is just a marketing class dressed up in a Fireman’s coat.
And, and there’s a lot of spillover, the emergency communications realm and in marketing I’ve written some social media coursework for FEMA and work with their programming to develop and deliver training across the country for social media is usage and communications public information, officer training and things like that around the country. I would imagine the focus on marketing and the importance of getting the message, right, I guess it’s even, it’s even a greater. We have an event coming up or product launch quite quite a different thing when you’re dealing with that and emergency or a true crisis. And, you know, I know most of us, our pressure is driving demand. It really is a fascinating area of marketing. We do training exercises beforehand, and then we also work with the technology community to help outfit our partners and outfit them with the, with the tools necessary to communicate and to work better in this environment. So we have a deployment support unit that goes and does this onsite. So social media monitoring, crisis communications stuff like that, where if you know, there’s an emergency going on, or if we’re preparing for a crisis, some sort of natural hazard or a manmade threat, that’s usually where we, where we come into play. And our main focus is still on crisis communications, training consulting exercises, things of that nature.Īnd we have a special focus on the high tech aspect of emergency management. Fast forward a little bit now to the present day. So executive leadership communications, marketing methodology, and my goal there was to help emergency management government and other communicators do a better job both before and after emergencies and crises. And what I wanted to do was combine those two worlds. I was working in marketing for Dale Carnegie training. And basically what I was doing at the same time that I was investing in my emergency response career.
Um so I got my start in the emergency response world about 14 years ago or so working in emergency medical services then got involved into the fire service, hazardous materials, you name it I’ve probably been involved in it and handed the hat or helmet or vest that I’ve had to put on. We deal in a unique area of marketing and communications and that we focus on emergency management and crisis communications. I started epicenter media and training back in 2013. so I’m fascinated by, by our business as well, which I think is probably a good thing. So tell, tell the audience a little bit more about what you do, what you focus on and what was your inspiration for starting up? I I’m really fascinated with your business. Excited to talk about all things, marketing and executive leadership. He is Founder and CEO of Epicenter Media Training. And today as our guest, we have Christopher Tarantino, who is, Hey Chris. I’m your host, Jeff Pedowitz, President and CEO of The Pedowitz Group. Hi, welcome to Revenue Marketing Television, the CMO Insights Series. Learn more about Christopher from his LinkedIn profile and follow Epicenter M&T on Twitter.įor more great CMO interviews like this one, please check out our other CMO Insights Videos.
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